AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
Most business owners think AI tools search the web just like Google used to. They assume that if they buy enough SEO…
We ran the same search across ChatGPT, Perplexity, and two other LLMs for a client in commercial construction. Their competitor showed up four times. They showed up zero.
A few months ago, we decided to run an experiment for one of our commercial construction clients. We opened four major AI…
The MQL debate is a symptom. The real issue is that marketing and sales are running two completely different conversations with the same prospect.
Companies spend endless hours arguing over what counts as a “Marketing Qualified Lead” (MQL). They make complex rules, point charts, and scoring…
I have never walked into a company where the leads were actually bad. The problem is always upstream.
Whenever a client tells me “our marketing leads are garbage,” I smile. In four decades of consulting for over 350 companies, I…
Your site has about 8 seconds to answer one question for a serious buyer. Most sites answer a completely different question.
When a serious B2B buyer lands on your homepage, they aren’t there to read your life story. They aren’t interested in your…
Marketing amplifies whatever is already true about your business. If what is true is broken, more marketing just breaks things faster.
Marketing amplifies whatever is already true about your business. If what is true is strong, marketing helps you grow faster. If what…
I open a B2B website and I know within 30 seconds whether it is going to convert. Five things I check first.
I have built over 850 websites over my 40 years in marketing. That means I’ve seen just about every mistake a business…
A CEO called me last quarter. Six-figure agency retainer, flat revenue for 18 months. I found the problem before lunch.
A few months ago, my phone rang. On the line was the CEO of a mid-market manufacturing company. You could hear the…
Last week I pulled up a site for a $12M construction company. Three of the five red flags were on the homepage alone.
A CEO of a $12M commercial construction firm called me last week. He was frustrated. He had spent tens of thousands of…
Most audits produce a 40-page PDF. Mine produces three decisions. Big difference.
If you run a mid-sized business, you have probably bought a marketing audit before. Or maybe a new agency handed you one…
Sales says the leads are bad. Marketing says sales can’t close. Both are wrong. Here is what is actually broken.
It is the oldest argument in business. The sales team complains that marketing is sending useless leads who have no budget. The…
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