We ran the same search across ChatGPT, Perplexity, and two other LLMs for a client in commercial construction. Their competitor showed up four times. They showed up zero.

A few months ago, we decided to run an experiment for one of our commercial construction clients. We opened four major AI tools—ChatGPT, Perplexity, Claude, and Gemini—and asked them to recommend the top commercial builders in our client’s region.

The results were brutal. Their chief competitor showed up in four out of four AI searches. Our client showed up zero times.

This client has 30 years of experience, a fantastic reputation, and hundreds of completed projects. Yet to the new world of AI search tools, they were completely invisible.

Why? Because their competitor had structured their website data, guest articles, and press releases in a way that AI tools could easily read and verify. Our client had relied entirely on traditional word-of-mouth.

Your buyers are no longer just using Google—they are asking AI tools for recommendations. If your online footprint isn’t set up for AI tools to understand, you are slowly disappearing from your market’s shortlist.

If this has made you curious, why not take the next step and book a free 15 minute discovery session by clicking on https://www.leadbuildermarketing.com/meetnow. I’ll see you next time. Don’t forget to like and subscribe.