Last week I pulled up a site for a $12M construction company. Three of the five red flags were on the homepage alone.

A CEO of a $12M commercial construction firm called me last week. He was frustrated. He had spent tens of thousands of dollars on a shiny new website, but the phone wasn’t ringing.

I opened up his site while we were on the phone. Within 30 seconds, I spotted three massive red flags right on the homepage alone.

First, the headline said “Building Excellence for Over 30 Years.” That sounds nice, but it doesn’t tell a project manager what type of construction they specialize in.

Second, the main button at the top said “Explore Our Solutions.” Nobody wants to “explore solutions.” They want to request a bid or look at recent project photos.

Third, their contact form had nine different required fields, including asking for a project blueprint attachment before the buyer even spoke to a human being. They were asking for marriage on the first date.

We simplified the text, changed the button to “Get a Project Estimate,” and trimmed the contact form down to three simple fields. The site didn’t need new graphics—it just needed to stop getting in its own way.

If this has made you curious, why not take the next step and book a free 15 minute discovery session by clicking on https://www.leadbuildermarketing.com/meetnow. I’ll see you next time. Don’t forget to like and subscribe.