Before I touch a marketing budget, I ask five questions about operations. The answers usually change the entire plan.
When a CEO asks me to fix their marketing, they usually expect me to talk about ad campaigns, website redesigns, or social…
I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
Imagine pouring water into a bucket that has a giant hole in the bottom. No matter how fast you pour, the bucket…
Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
People often ask how we get so much high-end sales content out of a single studio session. They think there’s some secret…
Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
Hosting a corporate event, trade show booth, or live seminar is expensive. You pay for space, equipment, travel, and hours of staff…
We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
Last week, we brought a client into our multi-camera production studio for a 90-minute live presentation and Q&A session. Most companies would…
Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
In the 1990s, companies treated websites like digital brochures. You threw up a photo of your building, listed your services, added an…
I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
I’ve built over 850 websites over my 40-year career. After looking at that much data, you start to see patterns clear as…
Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
Sales pitches in the agency world are art forms. Agencies know exactly what corporate leaders want to hear: “We’ll blow up your…
Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
Every marketing agency brings their shiny case studies to the sales presentation. They show you their best work, their biggest client wins,…
I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
Over 40 years, I have stepped in to clean up after dozens of agency nightmares. Big checks written, 12-month contracts signed, and…
A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
Business owners hire web designers to make their site look pretty. Web designers win awards for sleek layouts, cool animations, and unique…
Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
For the last six months, my team and I have been running real-world tests across our client base to see what actually…
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