I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
Over 40 years, I have stepped in to clean up after dozens of agency nightmares. Big checks written, 12-month contracts signed, and…
A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
Business owners hire web designers to make their site look pretty. Web designers win awards for sleek layouts, cool animations, and unique…
Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
For the last six months, my team and I have been running real-world tests across our client base to see what actually…
AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
Most business owners think AI tools search the web just like Google used to. They assume that if they buy enough SEO…
We ran the same search across ChatGPT, Perplexity, and two other LLMs for a client in commercial construction. Their competitor showed up four times. They showed up zero.
A few months ago, we decided to run an experiment for one of our commercial construction clients. We opened four major AI…
The MQL debate is a symptom. The real issue is that marketing and sales are running two completely different conversations with the same prospect.
Companies spend endless hours arguing over what counts as a “Marketing Qualified Lead” (MQL). They make complex rules, point charts, and scoring…
Before I touch a marketing budget, I ask five questions about operations. The answers usually change the entire plan.
Before I touch a marketing budget, I ask five operational questions. That usually changes the whole plan. When a CEO asks me…
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as…
I have never walked into a company where the leads were actually bad. The problem is always upstream.
Whenever a client tells me “our marketing leads are garbage,” I smile. In four decades of consulting for over 350 companies, I…
The Revenue Reckoning: Why Marketing Finally Had to Grow Up
I’ve watched marketing evolve from an art form into a business function, and I’ve lived through every uncomfortable stage of that shift.…
Email Isn’t Dead.
A Better Way to Think About Growth Email Isn’t Dead. It’s Still One of the Best Tools You Own. A more human…
The real reason customers are leaving you.
For more than forty years, I’ve watched businesses lose revenue for the exact same reason: they misread what customers now expect from…
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