Stop Making Ads Start Answering Questions
What if the best way to sell more is to stop selling? For decades, marketing has been about blasting ads and hoping…
We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
Last week, we brought a client into our multi-camera production studio for a 90-minute live presentation and Q&A session. Most companies would…
Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
In the 1990s, companies treated websites like digital brochures. You threw up a photo of your building, listed your services, added an…
I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
I’ve built over 850 websites over my 40-year career. After looking at that much data, you start to see patterns clear as…
Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
Sales pitches in the agency world are art forms. Agencies know exactly what corporate leaders want to hear: “We’ll blow up your…
Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
Every marketing agency brings their shiny case studies to the sales presentation. They show you their best work, their biggest client wins,…
I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
Over 40 years, I have stepped in to clean up after dozens of agency nightmares. Big checks written, 12-month contracts signed, and…
A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
Business owners hire web designers to make their site look pretty. Web designers win awards for sleek layouts, cool animations, and unique…
Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
For the last six months, my team and I have been running real-world tests across our client base to see what actually…
AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
Most business owners think AI tools search the web just like Google used to. They assume that if they buy enough SEO…
We ran the same search across ChatGPT, Perplexity, and two other LLMs for a client in commercial construction. Their competitor showed up four times. They showed up zero.
A few months ago, we decided to run an experiment for one of our commercial construction clients. We opened four major AI…
The MQL debate is a symptom. The real issue is that marketing and sales are running two completely different conversations with the same prospect.
Companies spend endless hours arguing over what counts as a “Marketing Qualified Lead” (MQL). They make complex rules, point charts, and scoring…
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
