I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.

Over 40 years, I have stepped in to clean up after dozens of agency nightmares. Big checks written, 12-month contracts signed, and almost nothing to show for it except fancy slide decks and excuses.

But I’ve also worked with smart CEOs who never get burned. Before they sign a contract with any marketing partner, they always ask three simple questions:

1. “Can you show me a client in my exact industry whose revenue actually grew?” (Not just someone whose “clicks” went up.)
2. “Who is specifically doing the work on my account every day?” (Make sure the senior team pitching you isn’t handing your account off to an intern.)
3. “What happens if this program misses its targets in the first 90 days?” (Listen carefully to see if they take accountability or immediately make excuses.)

Bad agencies will fumble these questions every single time. Good partners will answer them with total confidence. Ask them before you sign on the dotted line.

If this has made you curious, why not take the next step and book a free 15 minute discovery session by clicking on https://www.leadbuildermarketing.com/meetnow. I’ll see you next time. Don’t forget to like and subscribe.