Content Promotion: There are Only 3 Ways to Distribute Content
Let me guess: You’re here because you’ve published an article and want to know how to get more eyeballs on it. But doing…
How To Remove Backlinks (And Clean up Your Link Profile)
So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with Check…
How to Visualize Ahrefs Data with ChatGPT
SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting…
AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve…
Marketing KPIs: 30 Metrics for Every Marketing Role
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To…
How to Use Ahrefs and ChatGPT to Improve Your SEO
If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases.…
Free SEO Plan Template (With Video Walkthrough)
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan…
Product Page SEO: The Anatomy of a Well-Optimized Page
Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling…
The No-Nonsense Guide to Competitive Intelligence
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it…
SEO Data. Explained in 5 Minutes, 53 Seconds
SEO data helps you to improve your website’s visibility in search engines (like Google) and get more visitors to your site. There…
ChatGPT for SEO? You’re Using It Wrong.
Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common…
How to Get Backlinks: An Honest Answer
Let’s quickly check out three different examples of random people trying to get a backlink from us. First, we have someone offering us…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
