The Role of SEO in Mergers and Acquisitions
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due…
Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research…
Sydney SEO Conference: “An Absolute Belter”
I attended The vibe: 5-star hotel but with a laid-back atmosphere Both times I’ve attended this conference, the Prosperity team has gone…
Website Traffic Down? Maybe It’s Not Your Fault
If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be…
Steal Our SEO API Stack For Easy SEO Automation
If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver. So, I…
There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features Imagine that search volume WAS accurate Let’s do a thought experiment and imagine that…
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and…
Time To Replace the Content Marketing Funnel (3 Alternatives)
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic…
You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents…
I Replaced Google with AI For a Week. Here’s What I Learned
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and…
Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and…
100 Blog Post Ideas to Get Traffic
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
