How to Use Ahrefs and ChatGPT to Improve Your SEO

chatgpt-suggests-missing-subtopics-my-content-coul How to Use Ahrefs and ChatGPT to Improve Your SEO

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO.

Here are some of the best use cases.

ChatGPT’s pretty good at creating blog post outlines. But you can make sure ChatGPT’s creating search-optimized outlines by providing it with important subtopics searchers want to see.

Do the same as above by exporting keywords from the Content gap report. Then enter this prompt into ChatGPT:

I’m going to give you a list of keywords related to [topic]. Create an outline for that topic based on these keywords.

chatgpts-suggested-outline-based-on-a-list-of-ke How to Use Ahrefs and ChatGPT to Improve Your SEO

Voila! Your outline is ready.

Search intent is the why behind a query. If you want to stand the best chance of ranking, you’ll need to align your content with search intent.

Typically, search intent is identified by looking at the top-ranking pages for your target keyword.

You can ask ChatGPT to do this for you. Enter your keyword into Keywords Explorer and export the SERPs from SERP Overview.

export-for-serp-overview How to Use Ahrefs and ChatGPT to Improve Your SEO

Copy the top 10 ranking titles and give ChatGPT a prompt like:

I’m going to give you a list of titles. These are the top-ranking pages for the keyword [keyword]. Can you identify the search intent for me?

ChatGPT will analyze the search intent for you:

chatgpts-analysis-of-search-intent-for-the-keywor How to Use Ahrefs and ChatGPT to Improve Your SEO

Too troublesome? Good news: We’ve incorporated this use case directly into Keywords Explorer. Just click Identify intents, and we’ll do it for you:

the-identify-intents-feature-in-serp-overview-i How to Use Ahrefs and ChatGPT to Improve Your SEO

Seed keywords are words or phrases you can use as the starting point in a keyword research process to unlock more keywords.

There are obvious seed keywords for every niche, like “coffee” if you own a coffee site. But you may miss out on terms like “moka pot” or “aeropress,” especially if you’re unfamiliar with the space.

ChatGPT can help with that. Just ask it to give you terms.

Give me terms related to [topic]. Skip the descriptions.

list-of-terms-related-to-coffee-suggested-by-chat How to Use Ahrefs and ChatGPT to Improve Your SEO

You can then use these as seed keywords in Keywords Explorer to find more keyword ideas.

keyword-ideas-generated-from-a-list-of-terms-sugge How to Use Ahrefs and ChatGPT to Improve Your SEO


We’ve integrated AI into Keywords Explorer to help you find seed keywords easily. You can skip the entire ChatGPT part now.

ask-ai-to-suggest-seed-keywords-a-feature-in-keyw How to Use Ahrefs and ChatGPT to Improve Your SEO

If you do SEO for multiple markets, you may want to target the same keywords in different languages. This is no biggie if you’re a polyglot, but some of us struggle with languages. Fret not: ChatGPT can help.

Take your list of keyword ideas and ask ChatGPT to translate them.

I have a list of search queries in English. If a native Spanish speaker searched for these queries on Google, what keywords would they use? Please suggest one to five of the most common alternative local expressions for each query that reflect their meaning, considering both colloquial and formal terms.

chatgpt-translates-terms-into-another-language-for How to Use Ahrefs and ChatGPT to Improve Your SEO

Paste these terms into Keywords Explorer and set the country you’re researching to see if they have any search volume.

list-of-keywords-and-their-search-volume-based-on How to Use Ahrefs and ChatGPT to Improve Your SEO

A common issue affecting many websites is missing titles, H1 tags, or meta descriptions. You can find out if your site has these issues by running a crawl with Site Audit.

title-and-meta-description-issues-found-by-site-au How to Use Ahrefs and ChatGPT to Improve Your SEO

Click the number to see the affected pages. Then click Export to get all the URLs.

export-button-in-site-audit How to Use Ahrefs and ChatGPT to Improve Your SEO

Take these URLs to ChatGPT and ask it to create meta descriptions for you.

I have a list of URLs that do not have meta descriptions. Create meta descriptions for them. Keep them under 160 characters and use an active voice.

suggested-meta-descriptions-by-chatgpt How to Use Ahrefs and ChatGPT to Improve Your SEO

Further reading

Branded keywords contain your company, service, or product name. Knowing the breakdown between branded and unbranded keywords is useful because:

  • If you’re analyzing a competitor, you’ll want to know how much of their traffic is branded (which you can’t replicate).
  • Branded traffic may not be directly controlled by SEOs, so you may want to be clear about the attribution.
  • Bigger brands get more branded searches (duh!), so it could be a good proxy to see how well your brand is faring.

To see the breakdown, enter your site (or your competitor’s site) into Site Explorer, go to the Organic keywords report, and click Export.

export-button-in-organic-keywords How to Use Ahrefs and ChatGPT to Improve Your SEO

Upload the file to ChatGPT and give this prompt:

Label each keyword in the “Keyword” column as branded or unbranded. Then, create a pie chart that shows the sum of “Current organic traffic” for both categories. Include a legend on the pie chart.

generated-pie-chart-for-branded-vs-unbranded-keywo How to Use Ahrefs and ChatGPT to Improve Your SEO

Further reading

Final thoughts

Ahrefs is not just an SEO tool—it’s a big data machine. So, it’s all about extracting and exporting the most relevant data from our toolset and then using ChatGPT to help with the analysis.

Did I miss out on any cool use cases? Let me know on XTwitter or LinkedIn.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019