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Why is a Content Strategy Important for SEO?

Content is the foundation of your website. It is what drives traffic, engages visitors, and converts leads into customers. Without quality content, your website is just a collection of empty pages.In the age of Google, search engine optimization (SEO) is crucial to the success of any website. A well-crafted content strategy can help you rank higher in search results, increase traffic, and ultimately, generate more revenue.

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Keyword Research

The first step in creating a successful content strategy is conducting keyword research. Keyword research helps you identify the phrases and terms your target audience is searching for online.

By identifying the keywords your audience is using, you can create content that is tailored to their needs and interests. You can use a variety of tools to conduct keyword research, including Google Keyword Planner, SEMrush, and Ahrefs.


Content Creation

Once you have identified your target keywords, it’s time to start creating content. At the heart of a successful content strategy is quality content that provides value to your audience.

Your content should be comprehensive, well-researched, and engaging. Use subheadings with keyword-rich titles to help search engines understand the structure of your content.

In addition to written content, you can also include visual content, such as infographics, videos, and diagrams. Using visual content can help break up long blocks of text and make your content more engaging.


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On-Page Optimization

On-page optimization is the process of optimizing your website’s pages and content for search engines. This includes optimizing your title tags, meta descriptions, and header tags.

Title tags and meta descriptions are what appear in search results. Your title tag should be under 60 characters, while your meta description should be under 160 characters. Use your target keyword in both your title tag and meta description.

Header tags (H1, H2, H3, etc.) help search engines understand the structure of your content. Use your target keyword in your H1 tag and include subheadings with keyword-rich titles throughout your content.

Backlinking

Backlinks are links from other websites to your website. Backlinks are one of the most important factors in Google’s ranking algorithm. The more high-quality backlinks you have, the higher your website will rank in search results.

To build backlinks, you can reach out to other websites and ask them to link to your content. You can also create high-quality content that other websites will want to link to.

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Bottom Line

Creating a successful content strategy is essential to the success of your website. By conducting keyword research, creating quality content, optimizing your pages, and building backlinks, you can outrank other websites in search results.

Remember that quality content is just one of the many factors that influence search rankings. However, by following the best practices of keyword research, content creation, on-page optimization, and backlinking, you can help ensure that your website is seen by as many people as possible.

AND JUST HOW IMPORTANT IS SEO TO YOUR BUSINESS?


Improved Google Rankings

Get a foothold on search rankings for the most desired keyword terms, and keep growing your traffic with no plateau.


Fresh Leads

A successful Small Business SEO Campaign ensures a flow of fresh leads that want to use your service or products and they’re ready to pay

Small Business Branding

With your business ranking for the terms people use to find the services you provide, they’ll view your business as an authority, which you are


Steady Sales

A rock-solid SEO campaign and an optimized website will help ensure you see steady sales month-over-month and year-over-year

Social Media Visibility

A natural byproduct of you SEO Campaign will be your website and business’ visibility across social media platforms


Business Growth

Fresh incoming leads and sales will no doubt help your small business achieve the growth you’ve always envisioned


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Basic Plan

$349/Month

  • SEO Audits ( monthly 2 report )
  • Keywords Research
  • Competitor Analysis ( 4 competitor )
  • Google Analytics ( each month )
  • Keywords density checking ( 8 pages )
  • PA/ DA Checking ( done one a month )
  • Heading Tags ( 8 pages/month )
  • Local Business Setup
  • Image Alt & Title ( 8 pages/month )
  • Tag Fundamentals ( 8 pages/month )
  • Identify & remove duplicate content
  • XML Sitemap ( only xml sitemap)
  • URL Redirection
  • Broken link detection and removal
  • Page Load time improvement
  • Image Optimization ( only alt tag )
  • Rank Checking for Alexa, Moz, Google

Standard Plan

$499/Month

  • SEO Audits ( monthly 2 report )
  • Keywords Research
  • Competitor Analysis ( 10 competitor )
  • Google Analytics ( each month )
  • Keywords density checking ( 12 pages )
  • PA/ DA Checking ( done one a month )
  • Heading Tags ( 12 pages/month )
  • Local Business Setup
  • Image Alt & Title ( 12 pages/month )
  • Tag Fundamentals ( 12 pages/month )
  • Identify & remove duplicate content
  • XML + Image Sitemap
  • URL Redirection
  • Broken link detection and removal
  • Page Load time improvement
  • Image Optimization ( EXIF Data )
  • Rank Checking for Alexa, Moz, Google

Premiere Plan

$799/Month

  • SEO Audits ( monthly 2 report )
  • Keywords Research
  • Competitor Analysis ( 20 competitor )
  • Google Analytics ( each month )
  • Keywords density checking ( 16 pages )
  • PA/ DA Checking ( done one a month )
  • Heading Tags ( 16 pages/month )
  • Local Business Setup
  • Image Alt & Title ( 16 pages/month )
  • Tag Fundamentals ( 16 pages/month )
  • Identify & remove duplicate content
  • XML + Image + video Sitemap
  • URL Redirection
  • Broken link detection and removal
  • Page Load time improvement
  • Image Optimization ( EXIF Data )
  • Rank Checking for Alexa, Moz, Google