Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

content-ideation-loop Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas.

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.

8 content ideation methods

Let’s get specific, and look at eight very different, very useful sources of inspiration for your content marketing.

1. Answer questions

The simplest way to generate content ideas is also one of the most useful: provide responses to the questions people ask about your product, your company, and your industry.

Prioritize questions that your product can naturally help to answer. For a marketing analytics tool, that might mean answering questions about heat mapping and attribution. For a carpet fitting company, common types of flooring. For Ahrefs, it’s link-building and keyword research.


It’s easy to find questions with significant search volume using Keywords Explorer. Enter your seed keywords (in this case, “carpet” terms), click the Matching terms report, and select the Questions report. You’ll see a list of question keywords that include your seed terms:

content-ideation-questions-report Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

2. Address sales objections

Content marketing is designed to help sales, and the most immediate way to achieve that goal is to directly address sales objections. Record the problems that prevent people from becoming customers (or ask your sales team), and write responses to their issues.

Creating a shared, documented response for the whole company to learn from is a great way to speed up sales deals and persuade would-be customers.


content-ideation-address-sales-objections Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Pipedrive compares its product to close competitor HubSpot.

3. Capture your successes

Another way to help sales: tell the world about how awesome your company is. Document your customers’ wins, how they achieved them, and the role your company and products played in their success.

Our golden rule applies double here: make things that help people. A case study should do more than just boast about your amazing features and decisions: it should also help the reader solve a hard problem for themselves.


content-ideation-capture-your-successes Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Podia highlights the success of one of its customers.

4. Challenge your competitors

Chances are high that your competitors already have a few content pieces generating new business for them. If you can identify the content that generates the greatest traffic or backlinks, you can create your own (better, or different) version to siphon away some of their business.

(But remember to create new, original ideas too: you don’t want your entire content strategy to be a carbon copy of your competitors.)


To easily see which articles generate the most traffic for your competitors, enter the URL of their blog into Site Explorer and navigate to Top pages. You’ll a list of pages ordered by estimated organic traffic, from highest to lowest. In this example, we can see three articles that account for almost 20% of the traffic to Ahref’s blog.

content-ideation-top-pages-report Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

5. Analyze your industry

If you can help your customers and would-be customers understand the world around them, you can help them make better decisions (and earn their goodwill in the process).

Use your experience to explain why things happen, and how people should respond. Highlight new technologies to use, explore the possible consequences of new trends, or share high-performing business strategies.


content-ideation-analyze-your-industry Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Ahrefs (that’s us!) shines a light on Zapier’s successful approach to SEO.

6. Challenge industry truisms

Every industry is rife with best practices and truisms (ideas that most people believe and follow). But is a best practice still helpful once everyone knows about it and copies it?

If your knowledge and experience tell you that some commonly held ideas are wrong or unhelpful, you can help people by challenging those ideas, explaining why they don’t work in practice, and suggesting a better approach.


content-idation-challenge-industry-truisms Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Basecamp explains why they don’t use wireframes.

7. Share useful personal experiences

You and your team have unique experiences: hard problems you’ve had to solve, processes you’ve built, and lessons you learned the hard way. Whenever these experiences would prove helpful to your target audience, share them: let them learn from your effort and shortcut straight to a solution.

Our golden rule crops up again here: not all of your personal experiences will be helpful to your target audience, so be discerning about what you share.


content-ideation-share-useful-experiences Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Coinbase shares its decision-making framework.

8. Document your vision

Content can help to create a clear, articulate version of your company’s philosophy: why you exist, why you built your product in a particular way, and what you value.

Customers care about features and pricing, but in some cases, being able to buy into a vision that they support can help seal the deal. The same goes for persuading potential employees, and even investors: it helps to share your company’s beliefs and reason for existence. 


content-ideation-document-your-vision Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Thoropass explains the big vision behind the founding of their company.

Final thoughts

Having original, creative ideas is a serious challenge, but the more tools you have in your mental toolkit—methods of ideation, types of source material, and sources of feedback—the easier content ideation becomes. And, with every idea you create, the easier it becomes to create another, as previous ideas plant the seeds for future ones.

Want to share your ideation process? Connect with me on X or LinkedIn.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019