Video Marketing Metrics Aren’t Going Away, They’re Just Changing.
We’ve spent 35 years building marketing strategies and digital content across more than a billion dollars in portfolio work. The shift we’re seeing right now confirms what we’ve known works—and we can help you capitalize on it.
46% of brands now use conversions as their primary success metric. That’s an 11.6 percentage point jump from just last year. Another 44% track direct sales as their main measure of success.
This isn’t a trend. This is the industry finally catching up to reality—and we know exactly how to position you ahead of it.
The Pressure Is Real and It’s Not Going Away
Marketing leaders are feeling it from every direction. Board pressure increased 21% from 2023 to 2025. The CFO’s scrutiny jumped 52%. Even CEO pressure rose 20%.
Everyone wants to know the same thing: What did we get for that spend?
You can’t answer that question with engagement rates. You can’t justify budget with impressions. The conversation has changed, and it’s not changing back. We help you build systems that answer the ROI question clearly and consistently.
The ROI Clarity Problem Hasn’t Been Solved Yet
Here’s where it gets interesting. Despite all this pressure and all this focus on revenue metrics, most marketing teams still can’t prove what’s working.
Two-thirds of marketing leaders report their dashboards show success that doesn’t translate to actual revenue. Organizations with 11-25 marketing tools report nearly 90% unclear ROI.
The tools aren’t the problem. The fragmentation is.
When you split strategy from execution, when you hand off creative to one team and analytics to another, when your email platform doesn’t talk to your CRM and your social team operates in isolation, you create gaps. Those gaps are where your ROI disappears.
We solve this by building integrated systems from the ground up—strategy connected directly to execution, with every piece tracking back to revenue.
Email Still Outperforms Everything
While everyone chases the next social platform, email marketing continues to deliver $38 for every $1 spent. That number has been climbing steadily, from 30:1 five years ago to 38:1 today.
SEO leads with a 748% ROI. Email follows at 261%.
Owned channels beat rented channels. Every single time.
You don’t control the algorithm on social platforms. You don’t own the audience. You’re building on rented land, and the landlord changes the rules whenever they want.
Email is yours. The list is yours. The relationship is yours. We help you build and optimize email systems that consistently deliver those 38:1 returns.
Automation Isn’t Optional Anymore
77% of businesses using marketing automation see conversion rate increases. 76% achieve positive ROI within the first year.
Companies that use automation to nurture leads see a 451% increase in qualified leads.
Manual processes don’t scale. You can’t personally follow up with every lead. You can’t send individualized sequences to hundreds of prospects. You can’t optimize timing and messaging across dozens of campaigns without systems doing the heavy work.
Automation isn’t about replacing human judgment. It’s about extending your capacity to execute on that judgment consistently. We design automation systems that nurture leads, optimize timing, and scale your best strategies without scaling your workload.
How We Build Marketing Systems That Prove Their Value
The shift toward revenue metrics creates opportunity for organizations that understand system integration. When the market demands ROI clarity, fragmented approaches fail—and integrated systems win.
We connect strategy directly to execution. We build data flows between platforms. We design automation that handles repetition so your team can focus on optimization and growth.
Over 35 years and more than a billion dollars in portfolio work, we’ve learned that sustainable marketing success doesn’t come from bigger creative portfolios. It comes from architecting systems that prove their value in dollars, not impressions.
We’re optimistic about where this is heading. The industry is finally asking the right questions. The pressure from leadership is forcing better measurement. The technology exists to build integrated systems that actually track revenue attribution.
The gap between what marketing promises and what it delivers is closing. Not because the promises got smaller, but because the systems got better.
If you’ve been frustrated by marketing that looks good but doesn’t convert, we can help. The solution isn’t more tools or bigger budgets.
It’s integration. It’s systems. It’s connecting every piece of your marketing to the revenue it generates.
We’ve been building these systems for three and a half decades. We know what works.
Let’s Talk About Your Marketing ROI
If you’re ready to build marketing systems that deliver measurable revenue instead of vanity metrics, we should talk.
Call us at 855-GET-BIZZ or book a discovery session at www.leadbuildermarketing.com/meetnow.
We’ll show you exactly how integrated strategy, automated systems, and revenue-focused execution can transform your marketing from a cost center into a growth engine.
