SEO Tracking For Beginners: All You Need to Know
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most…
What Are Redirects? Types, SEO Impact, & More
A redirect is a way to send people and bots to a new URL when they request the old URL, but the…
56 Google Search Statistics to Bookmark for 2024
56 Google Search Statistics to Bookmark for 2024 Get the week’s best marketing content If you’re curious about the state of Google…
Steal Our SEO Report Template (Inspired by SEO Experts)
How do you tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports –…
How to Use Keywords for SEO: The Complete Beginner’s Guide
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that…
Why Big Companies Make Bad Content
It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to…
HARO: Is It Alternatives You’re Looking For?
You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that More ways to…
brightonSEO Live Blog
brightonSEO Live Blog Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two…
How to Find and Use Competitor Keywords
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads…
How to Become an SEO Lead (10 Tips That Advanced My Career)
A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot…
7 Content Marketing Conferences to Attend in 2024
I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while…
HARO Has Been Dead for a While
Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
