12 Field-Tested Content Marketing Tactics
In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know…
Guaranteed SEO Services: Here’s the Only SEO Guarantee That’s Not a Scam
SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be…
Parasite SEO Explained (It’s Not Always Evil!)
Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these…
Google Documents Leaked & SEOs Are Making Some Wild Assumptions
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the…
Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result?…
15 Unique Ways to Check Competitor Website Traffic
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set…
8 Ahrefs API Use Cases For Agencies and Enterprises
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO…
SEO Agency Software (My Tried and Tested Tools)
There’s no shortage of SEO agency software available at the moment. But with so many options to choose from, which tools do…
SEO Trends 2024: Separating Fact From Fiction
Google’s constant tinkering with the search results means SEOs have no choice but to stay at the bleeding edge of the latest…
How to Promote Your Blog (There Are Only Three Ways)
After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways. No…
The Best of Ahrefs’ Digest: May 2024
Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of…
14 Ways to Use AI for Better, Faster SEO
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
