Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products or services to consumers and businesses. It is a broad term that encompasses a variety of different marketing strategies, all of which are designed to reach potential customers online and encourage them to take a desired action, such as making a purchase or signing up for a newsletter. Digital marketing is important for businesses because it allows them to reach a large audience, target their ideal customers, and measure the results of......