SXO Explained: How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best…
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re…
Content Marketing ROI: How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content −…
Ahrefs’ $29 Starter plan – what’s included and how it compares
Ahrefs’ $29 Starter plan – what’s included and how it compares Get the week’s best marketing content If you haven’t heard yet,…
I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO…
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge…
Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search…
So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the…
What Makes a Good Website? The Only 2 Things That Matter
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to…
5 Restaurant SEO Tips Backed by Diners & Data
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine…
50 Bootstrapped SaaS Companies Dominating SEO in 2024
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article,…
How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking…
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