News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.
Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.
Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.
As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.
Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.
New articles land here first. Browse every post below, or jump to the topic you’re working on right now.
![96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]](https://www.leadbuildermarketing.com/wp-content/uploads/2023/12/most-content-gets-no-traffic.png "96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]")
![4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]](https://www.leadbuildermarketing.com/wp-content/uploads/2023/11/word-image-169443-1.png "4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]")
![SEO Salary Survey 2023 [Industry Research]](https://www.leadbuildermarketing.com/wp-content/uploads/2023/11/1-what-is-your-annual-salary.png "SEO Salary Survey 2023 [Industry Research]")
![How to Do a Content Gap Analysis [With Template]](https://www.leadbuildermarketing.com/wp-content/uploads/2023/11/word-image-169147-1.png "How to Do a Content Gap Analysis [With Template]")
National and regional media, industry publications, and the brands and associations our work has reached.
Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.
Book a strategy callWe are a digital studio offering a variety of solutions in product development, mobile and visual design. That’s why it takes research and expertise from Appture to build a plan that’s accountable to your ROI. We’ll take a hard look at your opportunities, see through the hype and show you how to get the most for your money with Web Marketing, Site Promotion and App Development
© 2018-2026 ~ All Rights Reserved. Powered by Appture Software, LLC.