It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

The Crisis You Haven’t Seen is Being Filmed on an iPhone

The Crisis You Haven’t Seen is Being Filmed on an iPhone

By The Reputation Guardian · June 8, 2025 Introduction When a crisis hits—a product recall, a data breach, a negative...
Read More
The Crisis You Haven’t Seen is Being Filmed on an iPhone

Stop Embedding YouTube Videos and Calling it SEO

By The B2B Strategist · June 8, 2025 Introduction You’ve been told that video is great for SEO. So, you’ve...
Read More
Your Explainer Video is a Sledgehammer, Not a Scalpel!

Your Explainer Video is a Sledgehammer, Not a Scalpel!

By The B2B Strategist · June 8, 2025 Introduction You did what you were told. You hired a crew to...
Read More
The Biggest Threat to Your Marketing Isn’t a Bad Strategy, It’s a Bad “Expert”

The Biggest Threat to Your Marketing Isn’t a Bad Strategy, It’s a Bad “Expert”

By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and...
Read More
The Biggest Threat to Your Marketing Isn’t a Bad Strategy, It’s a Bad “Expert”

You Don’t Have a Time Problem, You Have an Automation Problem

By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and...
Read More
You Don’t Need More Options, You Need a Better Filter

You Don’t Need More Options, You Need a Better Filter

By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and...
Read More
The Most Expensive Thing in Digital Marketing Isn’t the Ad Spend, It’s the Ignorance

The Most Expensive Thing in Digital Marketing Isn’t the Ad Spend, It’s the Ignorance

By The Pragmatic Marketer · June 8, 2025 Introduction We’ve all heard the horror stories. A small business owner, full...
Read More
Your Digital Marketing Isn’t Complicated, It’s Just Disorganized

Your Digital Marketing Isn’t Complicated, It’s Just Disorganized

By The Content Alchemist · June 8, 2025 Introduction You’ve sat in the meetings, seen the presentations, and nodded along...
Read More
Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)

Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein...
Read More
8 Websites Driving Insane Traffic Using… Calculators

8 Websites Driving Insane Traffic Using… Calculators

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks...
Read More
SEO for Plumbers: How to Rank Higher & Get More Customers

SEO for Plumbers: How to Rank Higher & Get More Customers

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed?It’s not luck. These...
Read More
How to Get More Google Reviews: 9 Proven Tips

How to Get More Google Reviews: 9 Proven Tips

Google reviews play a huge role in a brand’s success.Especially positive reviews. That means it’s a good idea to think...
Read More
Bluesky Statistics: How Many People Use Bluesky?

Bluesky Statistics: How Many People Use Bluesky?

Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter.During the invite-only stage,...
Read More
What Is Generative AI and How Does It Work?

What Is Generative AI and How Does It Work?

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that...
Read More
21 Google Search Tips to Find Exactly What You Want

21 Google Search Tips to Find Exactly What You Want

Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search...
Read More
Steal 21+ Of Our Best SEO & Content Marketing Templates

Steal 21+ Of Our Best SEO & Content Marketing Templates

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you...
Read More
How to Find Competitors’ Keywords to Boost Your SEO

How to Find Competitors’ Keywords to Boost Your SEO

Finding competitor keywords is essential to building your SEO strategy.Why? Because they show what’s working for others, highlight opportunities, and...
Read More
How to Find Competitors’ Keywords to Boost Your SEO

How to Do SEO for Contractors (5 Steps + Examples)

As a general contractor, you want a steady stream of customers for your business.What’s a surefire way to get your...
Read More
How to Find Competitors’ Keywords to Boost Your SEO

SEO for Manufacturers: Definition, Benefits, and Top Tactics

What Is Manufacturing SEO?Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in...
Read More
How to Find Competitors’ Keywords to Boost Your SEO

How to Start a Blog: A Step-by-Step 12-Month Action Plan

Blogging can be a fun pastime—or it can be a profitable side hustle.For some, it can even turn into a...
Read More
1 … 16 17 18 19 20 … 36
As featured across the country

Seen, quoted and trusted.

National and regional media, industry publications, and the brands and associations our work has reached.

  • Schiff Logo
  • Fox News Channel Logo
  • Cnn Logo
  • Wfaa 8 Logo
  • National Apartment Association Logo
  • Univision Logo
  • Fox 4 News Logo
  • Wkmg Local 6 Logo
  • The Cw33 Logo
  • News 12 Connecticut Logo
  • Wgn 9 Chicago Logo
  • Fox 30 Jacksonville Logo
  • Chicago Tribune Logo
  • Daily Herald Logo
  • Ernst &Amp; Young Logo
  • Rsm Logo
  • Packaging Digest Logo
  • How Magazine Logo
  • Aiga Logo
  • National Association Of Manufacturers Logo
  • Apartment Association Of Greater Dallas Logo

Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

Book a strategy call
Hide picture