The Revenue Reckoning: Why Marketing Finally Had to Grow Up
I’ve watched marketing evolve from an art form into a business function, and I’ve lived through every uncomfortable stage of that shift.…
Email Isn’t Dead.
A Better Way to Think About Growth Email Isn’t Dead. It’s Still One of the Best Tools You Own. A more human…
The real reason customers are leaving you.
For more than thirty-five years, I’ve watched businesses lose revenue for the exact same reason: they misread what customers now expect from…
The Real Reason You’re Losing Customers.
For more than thirty-five years, I’ve watched businesses lose revenue for the exact same reason: they misread what customers now expect from…
Your pretty website probably isn’t making money.
I used to think a visually stunning online presence was the ultimate cheat code for growth. I spent weeks making sure every…
MBA Metrics for SEO: How to Speak Leadership’s Language
As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market…
Your site has about 8 seconds to answer one question for a serious buyer. Most sites answer a completely different question.
When a serious B2B buyer lands on your homepage, they aren’t there to read your life story. They aren’t interested in your…
Marketing amplifies whatever is already true about your business. If what is true is broken, more marketing just breaks things faster.
Marketing amplifies whatever is already true about your business. If what is true is strong, marketing helps you grow faster. If what…
I open a B2B website and I know within 30 seconds whether it is going to convert. Five things I check first.
I have built over 850 websites over my 40 years in marketing. That means I’ve seen just about every mistake a business…
A CEO called me last quarter. Six-figure agency retainer, flat revenue for 18 months. I found the problem before lunch.
A few months ago, my phone rang. On the line was the CEO of a mid-market manufacturing company. You could hear the…
Last week I pulled up a site for a $12M construction company. Three of the five red flags were on the homepage alone.
A CEO of a $12M commercial construction firm called me last week. He was frustrated. He had spent tens of thousands of…
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Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
