11 Best Search Engines to Use Instead of Google
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s…
The Realities of In-House SEO: What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing…
Shallow Pockets? Try These 3 Truly Affordable SEO Services
In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according to our Keyword research: ~$200-$500…
How to Build an SEO Roadmap That Drives Performance
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring…
5 Ways to Search a Website for Keywords (+ Examples)
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This…
The Default Blocklist: Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks…
Keyword Relevance: What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So,…
Redirects 101: A Beginner’s Guide to Setup & Best Practices
Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has…
13 New Social Media Platforms
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 13 new social networks making…
I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One
SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they…
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks
Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s…
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Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
