Keyword Mapping: A Step-by-Step Guide to Better SEO
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and…
Bad Backlinks: A Complete Guide on Spotting and Avoiding Them
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google…
15 Online Review Statistics
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on…
8 Remarkable SEO Podcasts to Level Up Your Knowledge
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list…
50 Bootstrapped SaaS Companies Dominating SEO in 2024
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article,…
AI Overviews: What They Are and How to Optimize for Them
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it…
How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking…
Crawl Me Maybe? How Website Crawlers Work
You might have heard of website crawling before — you may even have a vague idea of what it’s about — but…
SERP Volatility: Why Your Rankings Are in Flux
Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires…
SERP Tracking With Free Tools: A Beginner’s Toolkit
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check…
Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO…
Follow My SEO Content Creation Process: How I Rank #1 on Google
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve…
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Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
