Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview queries compared to regular search queries that appear in SERPs… Read more ›
AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search
It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by… Read more ›
Brand Gap Analysis: Find Out Why You’re Invisible in AI Search
That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across… Read more ›

Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of… Read more ›
96.98% of Clicks Happen in the Top 10 Search Results
To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop clicks in… Read more ›
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores… Read more ›
The Ultimate 82-Point Checklist for SEO & AI Visibility
This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across… Read more ›
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is… Read more ›

I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,… Read more ›
How to Audit Brand Mentions for Modern SEO
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI… Read more ›
The 11 Best Marketing Insights from the Ahrefs Podcast
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and… Read more ›
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- When To Stop DIY Marketing And Hire Help
- I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.