Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Google opens the source for its robots.txt parser in Java and testing framework in C++
Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to...
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
We’re hiring a new content lead for Search Engine Land and SMX
First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for...
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest...
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Bing applies AI and natural language models to autosuggest, People Also Ask
Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding...
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Google brings bidding to Local Services Ads
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers....
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
What is reputation management, and why it matters so much in the digital age.
If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences...
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over and insights into their campaigns....
Search Engine Hacks, Search Engine Optimization |
September 26, 2020
Is Amazon about to eat Google’s lunch?
Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off...
Search Engine Hacks, Search Engine Optimization |
September 23, 2020
The Ultimate SEO Tutorial for 2020
This is a SUPER detailed SEO tutorial for 2020. In this new tutorial you’ll learn, step-by-step, how to: Find untapped keywords Optimize your content for Google Promote your content Get...
Search Engine Hacks, Search Engine Optimization |
September 16, 2020
Keywords in generic top-level domains won’t help you rank better
“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such...