Search Engine Hacks, Search Engine Optimization |
January 18, 2020
Case study: The true value of informational content for e-commerce SEO
The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset...
Search Engine Hacks, Search Engine Optimization |
January 18, 2020
Google Search Console unparsable structured data report data issue
Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system...
Search Engine Hacks, Search Engine Optimization |
January 17, 2020
OneSearch, Verizon Media’s new search engine, sounds awfully familiar
Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered...
Search Engine Hacks, Search Engine Optimization |
January 17, 2020
Google desktop favicon search results study
In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced...
Search Engine Hacks, Search Engine Optimization |
January 17, 2020
Google rolls out organic ‘Popular Products’ listings in mobile search results
Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing...
Search Engine Hacks, Search Engine Optimization |
January 16, 2020
Google January 2020 core update almost done rolling out – Search Engine Land
Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account...
Search Engine Hacks, Search Engine Optimization |
January 16, 2020
Google buys Pointy to bring SMB store inventory online – Search Engine Land
Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory...
Search Engine Hacks, Search Engine Optimization |
January 16, 2020
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions – Search Engine Land
Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and...
Search Engine Hacks, Search Engine Optimization |
January 16, 2020
7 reasons to hire Appture to manage your online reputation strategy in 2020
The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more...
Search Engine Hacks, Search Engine Optimization |
January 16, 2020
Responsive search ads available globally in all Microsoft Advertising interfaces – Search Engine Land
After running responsive search ads in open beta for several months, advertisers in all available markets can now set up responsive search ads in their Microsoft Advertising accounts. Recommendations for...