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Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting…

Top 5 Local Rank Tracker Tools (Tested & Reviewed)
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights.…

What Are Redirects? Types, SEO Impact, & More
A redirect is a way to send people and bots to a new URL when they request the old URL, but the…

56 Google Search Statistics to Bookmark for 2024
56 Google Search Statistics to Bookmark for 2024 Get the week’s best marketing content If you’re curious about the state of Google…

Steal Our SEO Report Template (Inspired by SEO Experts)
How do you tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports –…

How to Use Keywords for SEO: The Complete Beginner’s Guide
In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that…

Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients
Want to attract prospects and land more cases from search engines? Investing in SEO can keep a steady stream of leads flowing…

What Are Canonical URLs: An In-Depth Guide for SEOs
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical…

Why Big Companies Make Bad Content
It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to…

HARO: Is It Alternatives You’re Looking For?
You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that More ways to…

35+ Key Small Business Statistics
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half…

brightonSEO Live Blog
brightonSEO Live Blog Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two…
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
