How “Deep Content” Will Protect Your SEO in the AI Era
SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI…
13 Best Affiliate Marketing Website Examples
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of…
What Are URL Parameters? A Guide for Marketers and SEOs
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior.…
What Is Hreflang and How To Implement It the Right Way
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual…
A Comprehensive On-Page SEO Checklist for 2024
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand…
7 Easy SEO Tips for Small Businesses
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out…
8 Free SEO Reporting Tools
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO…
Automated SEO Reporting (The Easy Way)
If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how…
6 SEO Experiments That Help Reveal How Google Works
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a…
Content Pruning: Why It Works, and How to Do It
How content pruning works (with real examples) There are a few mechanisms through which content pruning might improve your website performance: Pruning…
7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main…
What Is Enterprise Content Marketing? Strategies You Need To Be Successful
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing…
Get more leads from your website
Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
Book a strategy call
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
