Brand Gap Analysis: Find Out Why You’re Invisible in AI Search
That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s…
Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)
But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience,…
96.98% of Clicks Happen in the Top 10 Search Results
To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one…
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data…
The Ultimate 82-Point Checklist for SEO & AI Visibility
This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help…
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books…
I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15,…
How to Audit Brand Mentions for Modern SEO
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which…
The 11 Best Marketing Insights from the Ahrefs Podcast
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already.…
How to Monitor and Win Brand Mentions in AI Answers
They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how…
Uncanny Valley, The Embarassment of using AI as your on-screen talent
The Uncanny Valley of YouTube: Why AI Avatars Can Sabotage Your Channel’s Growth Using AI-generated on-screen avatars to grow a YouTube channel…
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- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
