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SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common…

The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that…

SXO Explained: How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best…

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re…

Content Marketing ROI: How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content −…

Ahrefs’ $29 Starter plan – what’s included and how it compares
Ahrefs’ $29 Starter plan – what’s included and how it compares Get the week’s best marketing content If you haven’t heard yet,…

I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO…

Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge…

Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search…

So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the…

What Makes a Good Website? The Only 2 Things That Matter
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to…

5 Restaurant SEO Tips Backed by Diners & Data
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine…
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- I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
