Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most. In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. If you have a......
Artificial Intelligence (AI) is now a part of almost every segment of the market. From advanced cybersecurity servers to video games, AI has evolved and adjusted itself into everything. Currently, IBM holds 9 percent...
What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and...
This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,...
Introduction It’s a tried-and-true digital marketing strategy that can propel your company to new heights. Blogger outreach is the practice of identifying influential people in your industry and requesting them to write about your...
Today I have some great resources to help you improve your SEO analytics for better reach and ranking online. Tracking your ad performance, content and website visibility in search is important in order to...
For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their...
By Marc Bartolome in Featured Keywords Local Search SE Optimization Local SEO refers to the practice of optimizing a website for it to organically rank in local search results. Most businesses focus on this...
Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your...
As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the...
There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of...