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AI Overviews: What They Are and How to Optimize for Them

AI Overviews: What They Are and How to Optimize for Them

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results.Here’s what...
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How to Become an SEO Conference Speaker

How to Become an SEO Conference Speaker

I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers.Here’s their personal roadmap for...
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Crawl Me Maybe? How Website Crawlers Work

Crawl Me Maybe? How Website Crawlers Work

You might have heard of website crawling before — you may even have a vague idea of what it’s about...
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SERP Volatility: Why Your Rankings Are in Flux

SERP Volatility: Why Your Rankings Are in Flux

Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion...
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SERP Tracking With Free Tools: A Beginner’s Toolkit

SERP Tracking With Free Tools: A Beginner’s Toolkit

Looking for a more reliable way to check the SERPs without spending a dime?Each of these free tools allows you to...
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Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)

Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)

Want to win new business with your next SEO proposal? Let me show you how.In this article, I’ll explain what an...
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Follow My SEO Content Creation Process: How I Rank #1 on Google

Follow My SEO Content Creation Process: How I Rank #1 on Google

SEO content is content optimized to rank high on search engines.I’ve created plenty of them in my career. In fact,...
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11 Best Search Engines to Use Instead of Google

11 Best Search Engines to Use Instead of Google

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t...
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The Realities of In-House SEO: What to Expect and How to Succeed

The Realities of In-House SEO: What to Expect and How to Succeed

In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather...
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Shallow Pockets? Try These 3 Truly Affordable SEO Services

Shallow Pockets? Try These 3 Truly Affordable SEO Services

In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according to our Keyword...
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How to Build an SEO Roadmap That Drives Performance

How to Build an SEO Roadmap That Drives Performance

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines...
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5 Ways to Search a Website for Keywords (+ Examples)

5 Ways to Search a Website for Keywords (+ Examples)

Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business...
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The Default Blocklist: Why Google Trusts Big Brands (But Not You)

The Default Blocklist: Why Google Trusts Big Brands (But Not You)

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and...
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Keyword Relevance: What It Is, and How to Demonstrate It to Google

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure...
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SEO Reporting Dashboards (For 3 Different Types of Websites)

SEO Reporting Dashboards (For 3 Different Types of Websites)

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO...
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Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects send users and search engines from one URL to another automatically.For example, when you try to visit https://backlinko.com/hub/youtube/position (which...
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13 New Social Media Platforms

13 New Social Media Platforms

Social media is evolving fast, with platforms like Threads and Noplace leading the charge.Check out these 13 new social networks...
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I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly...
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Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks

Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning.Sadly, this happens all the time.Here’s...
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10 Types of Keywords with Examples (+ How to Find Them)

10 Types of Keywords with Examples (+ How to Find Them)

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1....
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