7 Ways to Create Scroll-Stopping Visual Content for Social Media

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsThe use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both.

So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as content is relentlessly blasted from fire hoses, engagement has become increasingly elusive. Recent data from RivalIQ puts average Facebook engagement at .09%.

It’s no secret the vast majority of marketers rely on visuals to draw attention to their posts. However, social media marketers often lack the skills or resources to consistently create engaging visuals, so they go the easy route—and suffer the consequences.
For example, stock photos are the top choice for visual content. Research from Venngage states 40% rely on stock photos but only 13% claim it helped them reach their marketing goals.

Of course, there are all kinds of strategies for visual marketing and a mesmerizing array of tools for creating it. In this post, we’ll look at some smart ways to standout and command the attention of the high-speed scroller as well as some of the tools that help make non-designers create more tantalizing visual elements.

1. Put your images in motion

Cinemagraphs add motion to still photos. They can be packaged as GIFs or videos, depending on the application needed. In a social feed, a cinemagraph as a GIF will loop and present one or more elements in motion.

“Cutting through the clutter in today’s era of infobesity is harder than ever, and this may be the media that does it,” writes author and social media strategist Jessica Gioglio in a post on Convince and Convert.

Motionleap (formerly known as Pixaloop) is an app that makes photo animation fun and easy with a plethora of special effects, elements, backgrounds, overlays, and more. Users often add splashes and flashes, add camera motion, and use effects to make the weather more dramatic.

2. Spell out your message

While scrolling through my Facebook feed, I had to stop to read the following ad simply because its all type message was presented just a few words at a time. Where a static post like this might not have caught my eye, the “slow feed” approach not only introduced motion, but a sense of suspense that kept me around until the entire message was spelled out.

Creatopy (formerly known as BannerSnack) allows you to place text, images, buttons and art to create animated graphics for social media visuals. You can get started and finish fast by using over 1,000 templates for Facebook, Instagram, YouTube and Twitter.

3. Stylize your stories

The blog at Hootsuite says 500 million people use Instagram stories every day and add that one-third of the most viewed stories come from businesses. Stories is not only a huge part of Instagram’s popularity, it’s a big (and growing) hit on Facebook. LinkedIn’s even got in on the stories action now.

Clearly, stories are an important channel for brands and offer a way to deliver fun content that looks and feels more personalized. While the stories feature of the various channels give you a fair amount of flexibility to present visual content the way you like, there are now apps available that elevate story creation to an art form.

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsFamily therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Example of a story created with an Unfold template

Unfold is an iPhone app from SquareSpace that makes it easy to create engaging stories by starting with elegant templates. You can add photo filters, stickers, textures and backgrounds. A brand kit is available to make it easy to re-use assets such as colors, fonts and logos for consistent branding. The example above comes from the brands page on the Unfold site, which demonstrates how the brand kit is applied.

4. Start with storyboards or templates

The time and talent it takes to make video chases many marketers away. Understandably, the prospect of scripting, casting, staging, lighting, and editing is not for everybody. If that’s you, stay tuned for two irresistible solutions.

Check out Openstories. While you can go the manual route, you can kickstart the process by entering a paragraph or URL. An AI video editor converts your content to videos. You can edit the content (both text and images), apply a theme you like, select music, and/or add voice-over.

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsBoosted is both a web and mobile app that makes it insanely simple to quickly create one-shot video ads for social media. It’s ideal for promoting a product, sale, event, and more. You start with a template optimized for the social media channel of choice and then customize each media element as needed. Pixabay video clips are offered free or you can upload your own video or image.
Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsFamily therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Example of a video ad created with Boosted

5. Subtitle your videos

85% of Facebook and Instagram users watch video on the platforms with the sound off, according to Digiday. The obvious solution: add subtitles. “Video gets them to slow their scroll, but captions get them to engage,” writes Andy Crestodina in a guest post for TechSmith. He claims the subtitles let viewers know what the video is about, helps engage foreign language speakers and those that are hard of hearing, and spares those in noisy environments from missing out.

Type Studio is a crazy cool tool that not only takes care of the subtitling for you but actually allows you to edit a video by editing the text. That is, you delete a passage from the text of your video and the video responds by magically doing the same.

6. Create carousels

Carousel posts and ads have proven to increase engagement. Social Insider reports carousels generate the highest average engagement on Instagram. Shortly after introducing the format, Facebook reported carousel ads deliver lower conversion costs and substantially higher engagement.Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Carousel ads are inherently interactive and enable your brand to highlight specific details about one product, showcase different products and offers, or tell a story with images, video, or both.

7. Go live

Social media is now a vehicle to deliver video content directly to your prospects and customers. You can livestream on YouTube, Facebook, Instagram, Twitter, and LinkedIn to announce new products, create demonstrations or how-to videos, broadcast an event, and host webinars.

Facebook users are 4x more likely to watch live streams than recorded videos, according to Sprout Social. Livestream marketing boosts sales intent amongst your target audience by 97% and solidifies brand association by 139%, says Business News Daily.

Try it. Livestreaming is cost-effective (er, free), engaging, and its transparency encourages trust.

Start experimenting with scroll-stopping strategies

With or without graphic design and video production skills, it’s become easy to produce visual content to win the attention of social media users. Try putting the tools and tactics presented here to work to make visual marketing a consistent part of your content marketing and digital advertising strategy.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019