24 Must-Know Local SEO Statistics

consumers-search-near-me 24 Must-Know Local SEO Statistics

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers.

How popular are local searches? What are the top local SEO ranking factors?

Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below.

  1. 4 in 5 consumers conduct searches with local intent on search engines (Google)
  2. 76% of consumers who search for “near me” visit a business within a day (Google)
  3. 88% of individuals who use a smartphone for a local search visit related store within a week (Google)
  4. Local mobile searches with a variant of “can I buy” or “to buy” have increased by 500% over the past 2 years (Google)
  5. 46% of Google searches have local intent (Search Engine Roundtable)
    google-searches-local-intent 24 Must-Know Local SEO Statistics
  6. Around 2 in 10 local searches on a smartphone led to a purchase within a day (Google)
  7. According to surveyed marketers, the most impactful ranking factors on Google’s local pack include the primary Google Business Profile category, keywords in the Google Business Profile title, the proximity of address to the point of search (Whitespark)
    Local Pack Ranking Factor Score
    Primary Google Business Profile category 193
    Keywords in Google Business Profile title 181
    Proximity of address to the point of search 176
    Physical address in the city of search 170
    Removal of spam listings through spam fighting 143
    High numerical Google ratings 138
    Additional Google Business Profile categories 134
    Quantity of native Google reviews 128
    Verified Google Business Profile 117
    Proximity of address to centroid 114
    Keywords in Google Business Profile landing title 114
    Completeness of Google Business Profile 112
  8. The most significant local organic ranking factors according to local marketers are a dedicated page for each service, internal linking across the entire website, and quality/authority of inbound links to the domain (Whitespark)
    Local Pack Ranking Factor Score
    Dedicated page for each service 163
    Internal linking across the entire website 149
    Quality/authority of inbound links to domain 148
    Geographic keyword relevance of domain content 146
    Keywords in Google Business Profile landing page title 140
    Quality of inbound links to the domain from locally relevant domains 137
    Topical keyword relevance across the entire website 135
    Volume of quality content on service pages 134
    Volume of quality content on the entire website 132
    Keywords in the anchor text of inbound links to the domain 128
    Diversity of inbound links to the domain 127
    Mobile-friendly/responsive website 125
  9. Google may use 149 ranking factors for local searches (Whitespark)
  10. The top five most trusted platforms consumers use to find information about local businesses are Google (66%), Google Maps (45%), business website (36%), Facebook (32%), and Yelp (32%) (Brightlocal)
  11. 92% of local SEO and marketing professionals claim to have experimented with ChatGPT.
    seo-marketing-professionals-chatgbt 24 Must-Know Local SEO Statistics

    Other commonly used AI tools by local SEO marketers include Bard (41%), BingGPT (28%), Jasper (28%), Copy.ai (22%) (eMarketer)

  12. Worldwide searches on Google Maps for “shopping near me” have increased by more than 100% year over year (Google)
  13. Among Apple users, 58.6% prefer to use Google Maps vs. 26.3% for Apple Maps when searching for local businesses (Brightlocal)
  14. 42% of people who conduct a local search click on results inside of the Google Maps Pack (Backlinko)
  15. 60% of mobile users have reached out to a business directly using the search results (Google)
    mobile-users-search-results 24 Must-Know Local SEO Statistics
  16. 75% of consumers say they “always” or “regularly” read online reviews when researching local businesses (Brightlocal)
  17. The top five local SEO metrics marketers see as important are rankings in the Google Local Pack / Local Finder (52%), new leads/enquiries (42%), Google organic rankings (41%) (Brightlocal)
  18. According to marketers, the most valuable local SEO services are Google Business Profile management (76%), content creation (53%), and citation building/cleanup (43%) (Brightlocal)
  19. According to clients (local businesses), the top 3 local SEO services that are considered valuable are Google Business Profile management (52%), content creation (39%), and website design (34%) (Brightlocal)
  20. 40% of consumers claim to have searched for a local business to see its opening hours at least a few times per month (Brightlocal)
    local-business-opening-hours 24 Must-Know Local SEO Statistics
  21. 39% of consumers claim to search for local business information at least once a month to check if it’s dog-friendly, child-friendly, or accessible (Brightlocal)
  22. 88% of consumers use Google Maps, while the remaining 12% use Apple Maps (Brightlocal)
  23. Customers are 2.7x more likely to view a business as reputable if it has a complete Google Business Profile (Google)
  24. Businesses that have a complete Google Business Profile are 50% more likely to be considered by customers for potential purchases (Google)

Conclusion

That’s it for my list of local SEO statistics.

I hope you found the stats informative and helpful in proving the importance of local SEO in your 2024 strategy. Feel free to check this page later as we regularly update it with recent stats.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019