The Six Steps Every Sales Conversation Needs
(And Why Most Teams Skip Four of Them) I’ve watched hundreds of sales conversations collapse at the exact same point. The rep…
The Marketing System
You Can See From the Window Seat I’ve spent 64 years watching marketing campaigns crash on takeoff. The pattern’s always the same.…
The Click-to-Conversion Gap:
Why Your Landing Pages Are Bleeding Money I’ve watched agencies burn through client budgets for years. The pattern is always the same.…
A Skunk is a Cat Designed by Commitee
Pattern Recognition Beats Marketing Every Time I’ve spent 40 years watching business owners get burned by marketing agencies. Same story, different company.…
Content Isn’t Marketing
It’s One Ingredient in the Recipe. I’ve watched this happen for years. Someone builds a content engine, blog posts, videos, social media,…
The 40% Sales Leakage You’re Losing Before the Sale Even Starts
There’s a problem most companies are diagnosing completely wrong. When revenue misses projections, the default response is predictable: the sales team needs…
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
