We Published a Children’s Book. Here’s How to Get It.
The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are…
51 Types of SEO. Did We Miss Any?
51 Types of SEO. Did We Miss Any? Get the week’s best marketing content Isn’t the web a wonderful place? You asked…
Enterprise SEO Metrics & How to Report On Your Successes
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you…
The Smart Investor’s Guide to Buying a Website
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or…
Headless SEO Explained + 6 Best Practices
Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional…
14 Ways to Improve Ecommerce Product Pages for SEO
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and…
How To Do an Enterprise SEO Audit
An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search…
How to Sell SEO (With Expert Tips)
SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types…
I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.
I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did…
SaaS SEO: The Tried & Tested Guide
SaaS SEO is about making a SaaS business easy to find on Google and other search engines. The goal is to attract…
3 Unique Content Strategy Examples (And How to Build Your Own)
Over the years, I’ve created content strategies for companies like Google, Algolia, DocSend, and many more. No matter how big the company…
I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.
I Tested Premium AI Prompts To See if They’re Worth It. They’re Not. Get the week’s best marketing content We spent ~$80…
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- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
