We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if they were worth it.

Long story short: They aren’t.

The experiment

Here’s what I did:

  1. I signed up for a service selling ChatGPT prompts and selected five SEO ones
  2. I created simple versions of these prompts (27 words on average, vs. 227 for the premium prompts)
  3. I entered these prompts into ChatGPT
  4. I took the output and did a blind poll, asking the Ahrefs marketing team to guess which output was better.

A total of 15 people took the poll.

Here are the results: