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The Tabloid Technique: How to Easily Land Local Links With Digital PR
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime…
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Why Great Marketing is Risky as Hell
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LLMO: 10 Ways to Work Your Brand Into AI Answers
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at…
The 4 Ps of Marketing: How to Apply Them in the AI Era
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone…
The 50 Top Trending Tech Startups (Q4 2024)
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this…
7 Best HARO Alternatives (Expert Review)
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it…
SEO For Roofers: 6-Step Guide to Attract More Leads
Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter…
Quality SEO Content: The QRIES Approach for Better Rankings
Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But…
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- I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
