SEO Analytics: The “I Can’t Believe It’s This Easy” Guide
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How to Write an Article People Want to Read (in 7 Steps)
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span…
7 Examples of Great Branded Content
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Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have…
SEO for (Busy) Founders
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to…
Who’s Winning off the Back of the Affiliate Publication Drops?
Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a…
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps
I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready?…
3 Best AI SEO Tools to Work Smarter, Not Harder
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning…
9 Holiday Marketing Strategies for a Profitable Season This 2024
The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some…
How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and…
Ecommerce Website Design: How to Create a Store That Sells
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching…
12 Low-Hanging Fruit SEO Tactics You Can Implement Today
Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast…
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- I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
