The Default Blocklist: Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks…
Keyword Relevance: What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So,…
Redirects 101: A Beginner’s Guide to Setup & Best Practices
Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has…
13 New Social Media Platforms
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 13 new social networks making…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
