Free SEO Plan Template (With Video Walkthrough)
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan…
Product Page SEO: The Anatomy of a Well-Optimized Page
Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling…
The No-Nonsense Guide to Competitive Intelligence
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it…
SEO Data. Explained in 5 Minutes, 53 Seconds
SEO data helps you to improve your website’s visibility in search engines (like Google) and get more visitors to your site. There…
Google Business Profile: How to Set Up & Optimize Your Listing
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously…
ChatGPT for SEO? You’re Using It Wrong.
Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common…
How to Get Backlinks: An Honest Answer
Let’s quickly check out three different examples of random people trying to get a backlink from us. First, we have someone offering us…
We Published a Children’s Book. Here’s How to Get It.
The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are…
51 Types of SEO. Did We Miss Any?
51 Types of SEO. Did We Miss Any? Get the week’s best marketing content Isn’t the web a wonderful place? You asked…
Enterprise SEO Metrics & How to Report On Your Successes
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you…
The Smart Investor’s Guide to Buying a Website
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or…
Headless SEO Explained + 6 Best Practices
Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional…
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
