Uncanny Valley, The Embarassment of using AI as your on-screen talent
The Uncanny Valley of YouTube: Why AI Avatars Can Sabotage Your Channel’s Growth Using AI-generated on-screen avatars to grow a YouTube channel…
Your Video Failed Because You Measured Clicks Instead of Connection
By The Measurement Maven · June 21, 2025 Introduction You launched your new brand video. You’re glued to the analytics dashboard, tracking…
A Great Video Story is a Time Machine for Your Sales Cycle
By The Efficiency Expert · June 21, 2025 Introduction “We don’t have time for elaborate storytelling videos. We need leads now.” This…
That Trendy Video Style You’re Copying is a Costume on a Corpse
By The Trend Skeptic · June 21, 2025 Introduction You see it on LinkedIn. A competitor just released a video using that…
Stop Buying Videos and Start Telling Your Story
By The Systems Thinker · June 21, 2025 Introduction Your company has a “video strategy” that looks something like this: when a…
Your Videographer Knows Cameras. A Storyteller Knows Your Customers.
By The Strategic Partner · June 21, 2025 Introduction You need a video, so you hire a “video guy.” He shows up…
Beyond Beauty: Building a Lasting Aesthetics Brand with Strategic Video Content
By The Aesthetics Advisor – In partnership with Lead Builder Marketing Introduction A successful aesthetics clinic or med spa is more than…
Stop Embedding YouTube Videos and Calling it SEO
By The B2B Strategist · June 8, 2025 Introduction You’ve been told that video is great for SEO. So, you’ve uploaded your…
Your Explainer Video is a Sledgehammer, Not a Scalpel!
By The B2B Strategist · June 8, 2025 Introduction You did what you were told. You hired a crew to create a…
The Biggest Threat to Your Marketing Isn’t a Bad Strategy, It’s a Bad “Expert”
By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and you’ll be…
You Don’t Have a Time Problem, You Have an Automation Problem
By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and you’ll be…
You Don’t Need More Options, You Need a Better Filter
By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and you’ll be…
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