I Got 129.7% More Traffic With Related Keywords
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly…
Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the…
Content Curation: How to Build a Fandom by Talent-Scouting Great Content
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help…
Stop Overcomplicating Things. Entity SEO is Just SEO
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add…
SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common…
The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that…
SXO Explained: How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best…
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re…
Content Marketing ROI: How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content −…
Ahrefs’ $29 Starter plan – what’s included and how it compares
Ahrefs’ $29 Starter plan – what’s included and how it compares Get the week’s best marketing content If you haven’t heard yet,…
I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO…
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge…
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- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
