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I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
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Create Promotions People Can’t Ignore
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How to Audit Brand Mentions for Modern SEO
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which…
The 11 Best Marketing Insights from the Ahrefs Podcast
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How to Monitor and Win Brand Mentions in AI Answers
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Uncanny Valley, The Embarassment of using AI as your on-screen talent
The Uncanny Valley of YouTube: Why AI Avatars Can Sabotage Your Channel’s Growth Using AI-generated on-screen avatars to grow a YouTube channel…
Your Video Failed Because You Measured Clicks Instead of Connection
By The Measurement Maven · June 21, 2025 Introduction You launched your new brand video. You’re glued to the analytics dashboard, tracking…
A Great Video Story is a Time Machine for Your Sales Cycle
By The Efficiency Expert · June 21, 2025 Introduction “We don’t have time for elaborate storytelling videos. We need leads now.” This…
That Trendy Video Style You’re Copying is a Costume on a Corpse
By The Trend Skeptic · June 21, 2025 Introduction You see it on LinkedIn. A competitor just released a video using that…
Stop Buying Videos and Start Telling Your Story
By The Systems Thinker · June 21, 2025 Introduction Your company has a “video strategy” that looks something like this: when a…
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- I have watched companies pour money into campaigns while their customer experience quietly canceled out every dollar. Here is how I tell the difference before we spend anything.
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
