How to reappeal a Google Business Profile suspension

If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business.

Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real.

Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences. But you must know what you’re doing before you start that process.

Read this entire article before you start the appeals process and learn what to do if your appeal is denied. 

Common reasons your GBP listing might be suspended 

When your business listing gets suspended, you might be wondering why. Here are some common reasons GBP listings get suspended:

  • Keyword stuffing your business name.
  • Using a P.O. Box or UPS store address.
  • You set up your listing at a virtual office or co-working space address.
  • You have a Service Area Business (SAB) and are displaying a physical address.
  • You have an online-only business.
  • You are in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
  • If another business shares your same address – especially if it’s a residential address.
  • You have made a bunch of changes/edits to your GBP profile in one sitting.
  • The URL you add to your GBP profile forwards/redirects to another website or links to a social media page.
  • If you change your listing from a Storefront to a SAB – or vice versa.
  • Having multiple GBPs in an area that has service areas overlapping.
  • Your address or hours don’t match what is listed on your website or other online business directories/citations.
  • You list your business hours as 24/7.
  • A manager on your listing had their account suspended – so your listing was also suspended.
  • You created multiple listings for the same business at the same address.
  • You violated the terms of service of some other Google tool or service.
  • You have an account violation, like your email account being suspended.

Sometimes, you may not have even committed a violation, as Google just wants to verify that you are a legitimate business. This may be because you are in a duress category, such as locksmiths, HVACs, lawn care, lawyers, etc. 

If you’ve violated a guideline, you must fix the problem with your business listing before you can proceed with the appeals process.

Dig deeper: How to follow Google Business Profile guidelines

How to appeal your suspended Google Business Profile

The first reaction for most businesses when their business listing gets suspended is to panic and to just click on the Appeals tool link and go through the motions. That’s not the best approach. 

  • Thoroughly read the Help Support document when appealing your suspended profile. This document contains crucial information about the appeal process and what you need to do to appeal your suspension.
  • If you’re unsure what violation you may have on your GBP listing or if you’re uncertain that your supporting documents will meet Google’s requirements, it’s best to hire a Google Business Profile Product Expert before you do anything.

If you file the appeal and are denied due to sending the wrong documents or not fixing the information on your GBP listing, you may be denied and prevented from having a Google Business Profile. Period. 

No one can guarantee reinstatement, but it’s better to be safe than sorry.

Be patient. Doing it correctly is better than panicking and doing this process incorrectly.

Dig deeper. Google Business Profile: The new suspension appeal process

Get the daily newsletter search marketers rely on.

What to do if your Google Business Profile appeal is denied

After the Appeals tool is filled out, many businesses see the dreaded Not Approved status in the Appeals Tool and receive the email that states their Appeal was not approved.

Not-approved How to reappeal a Google Business Profile suspension
Not-approved-email How to reappeal a Google Business Profile suspension

So, what do you do if your appeal is denied?

You can request Google take an additional review of your suspended GBP listing and submit supporting documents.

The documents you can submit are:

  • Official business registration
  • A business license
  • Tax certificates
  • Utility bills for the business such as:
    • Electricity
    • Phone
    • Water
    • Internet

For the additional review, I always recommend submitting more documents and/or photos than you did in the original appeal. This will provide more evidence for Google’s consideration. For instance, if you didn’t provide a Tax certificate in your Appeal, include your Tax Certificate in this additional review.

If you have a storefront business, provide photos of your permanent signage, which will prove to Google that you have a legitimate store. If you have a service area business, provide photos of your branded vehicles, which you use for business purposes.

Remember, you can upload zipped files. Prepare all your documents and photos before you take the next steps.

Tip: For any documents you submit as evidence, check and make sure that the business name and address exactly match your Google Business Profile.

Here’s how you can request an additional review of your appeal case.

First, make sure that you’re logged into the email you use to manage your Google Business Profile, then go to the request additional review form. There, you will need to fill out all the fields:

Request-additional-review-of-a-denied-appeal How to reappeal a Google Business Profile suspension
Additional-reivew-form-2 How to reappeal a Google Business Profile suspension
Additional-reivew-form-3 How to reappeal a Google Business Profile suspension

Be sure to fill in the narrative box explaining what you did to fix your business listing and what documents and photos you provided that prove you are a legitimate business.

Providing a direct link to your Secretary of State business listing is a good idea. Additionally, if you have an accredited Better Business Bureau listing, provide the link to your BBB listing, too. 

Anyone who is an owner or manager on your GBP listing can fill out this form; it doesn’t have to be the same person who filled out the original Appeals tool form. 

After filling out this form, allow up to five days before you receive an email with the review results. Keep in mind that the results of this re-evaluation will not be reflected in the Appeals tool. You should receive a case ID in the email you receive.

The email will let you know if your appeal has been approved or not.

One final chance

This one final chance to have Google look at additional evidence you didn’t provide in the original Appeals tool is your last chance to prove to Google that you’re a legitimate business.

Take this whole process seriously. To increase the likelihood of your Google Business Profile getting reinstated, make sure:

  • The documents and photos you provide are the correct ones needed.
  • You fix any violations your GBP listing may have.

You only have two chances to get your suspended Google Business Profile reinstated. Do things the correct way.

Dig deeper: How Google Business Profile pre-defined services can impact local SEO


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019