How Can I Make My Business Easier to Find on Google?
Want to make your business easier to find on Google? Appture improves search rankings with site optimization, local listings, and quality content.
Uncanny Valley, The Embarassment of using AI as your on-screen talent
The Uncanny Valley of YouTube: Why AI Avatars Can Sabotage Your Channel’s Growth Using AI-generated on-screen avatars to grow a YouTube channel…
Your Video Failed Because You Measured Clicks Instead of Connection
By The Measurement Maven · June 21, 2025 Introduction You launched your new brand video. You’re glued to the analytics dashboard, tracking…
A Great Video Story is a Time Machine for Your Sales Cycle
By The Efficiency Expert · June 21, 2025 Introduction “We don’t have time for elaborate storytelling videos. We need leads now.” This…
That Trendy Video Style You’re Copying is a Costume on a Corpse
By The Trend Skeptic · June 21, 2025 Introduction You see it on LinkedIn. A competitor just released a video using that…
Stop Buying Videos and Start Telling Your Story
By The Systems Thinker · June 21, 2025 Introduction Your company has a “video strategy” that looks something like this: when a…
Your Videographer Knows Cameras. A Storyteller Knows Your Customers.
By The Strategic Partner · June 21, 2025 Introduction You need a video, so you hire a “video guy.” He shows up…
Beyond Beauty: Building a Lasting Aesthetics Brand with Strategic Video Content
By The Aesthetics Advisor – In partnership with Appture Digital Media Introduction A successful aesthetics clinic or med spa is more than…
Stop Embedding YouTube Videos and Calling it SEO
By The B2B Strategist · June 8, 2025 Introduction You’ve been told that video is great for SEO. So, you’ve uploaded your…
Your Explainer Video is a Sledgehammer, Not a Scalpel!
By The B2B Strategist · June 8, 2025 Introduction You did what you were told. You hired a crew to create a…
The Biggest Threat to Your Marketing Isn’t a Bad Strategy, It’s a Bad “Expert”
By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and you’ll be…
You Don’t Have a Time Problem, You Have an Automation Problem
By The Essentialist Marketer · June 8, 2025 Introduction Scroll through any marketing blog or attend any industry conference, and you’ll be…
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