Sales pitches in the agency world are art forms. Agencies know exactly what corporate leaders want to hear: “We’ll blow up your pipeline!” “We’ll make you the industry leader!” “We’ll handle everything seamlessly!”
It sounds amazing. But how do you know if any of it is real?
Ask these three questions to cut through the pitch:
- “What specific data do you need from our sales team before you write a single ad?” (If they don’t care about sales data, they are just making pretty pictures.)
- “How do you measure a qualified lead versus a vanity contact?” (Make sure their definition matches your sales team’s definition.)
- “Can I talk directly to two current clients who have been with you for over two years?” (If clients stay long-term, the agency delivers real results.)
Three simple questions will save you six figures of wasted spend and a year of frustration.
If this has made you curious, why not take the next step and book a free 15 minute discovery session by clicking on http://www.leadbuildermarketing.com/meetnow. I’ll see you next time. Don’t forget to like and subscribe.
