7 Free and Beginner-Friendly Small Business SEO Tools
SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a…
What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through…
What Is Local Search Marketing & How to Do It Right
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business’ online presence. It uses paid and…
SEO Maintenance: Here’s What to Do & How Often
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that…
SEO Analytics: The “I Can’t Believe It’s This Easy” Guide
SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior…
How to Write an Article People Want to Read (in 7 Steps)
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span…
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s…
Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have…
SEO for (Busy) Founders
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to…
Who’s Winning off the Back of the Affiliate Publication Drops?
Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a…
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps
I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready?…
Get more leads from your website
Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
Book a strategy call
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
- Six months of testing across our client base. Here is the one thing that moved the needle on AI visibility more than anything else.
- AI does not rank pages. It recognizes patterns. If your brand does not have a consistent semantic signature across the web, you are invisible to it.
