Yoast SEO to launch on Shopify
January 10, 2022
in Dallas Digital Agency, Dallas Digital Marketing Agency, Dallas Internet Marketing, Dallas Marketing Company, Dallas Website Design, Digital Marketing Experts, Search Engine Hacks, Search Engine Optimization, Website Promotion Strategy
Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under a freemium model, Yoast SEO for Shopify will cost $29 per 30 days.
Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years).
This app is primarily aimed at SMBs, just like the available Google and Bing Shopify integrations (more on those below). The proliferation of SMB-oriented apps for merchants makes it easier for smaller retailers to establish an online presence, even if they’re not working with an agency partner. Together, these products could increase overall competition both in shopping and traditional search results.
Search visibility for retailers of all sizes is now a thing. Beginning in 2020, e-commerce took on a more crucial role for most people as pandemic-related safety precautions inhibited in-person shopping. That also caused many retailers to turn to platforms like Shopify so that they could offer their products online.
The search engines picked up on this trend: Google announced its expanded Shopify integration in May 2021 and Bing launched its Shopify integration in December 2021, offering Shopify merchants an easy way to get their products listed in organic shopping results.
Yoast SEO for Shopify offers features that are complementary to those integrations. Instead of enabling merchants to show product listings, it may help them optimize their pages to show in organic, non-shopping results (like the well-known WordPress version of the app).
The same Yoast SEO, but for Shopify. Yoast SEO for Shopify will offer much of the same functionality as its WordPress counterpart. This includes controls for your titles and descriptions in Google Search and social media, feedback on readability and Yoast’s schema graph.
While the functionality remains similar, the price points vary: At launch, Yoast SEO for Shopify will cost $29 per 30 days (after a free 14-day trial). The WordPress version operates under a freemium model, with the premium version costing $99 per year.
Why Yoast is launching a Shopify app. “An app on the Shopify platform is a huge business opportunity,” Thijs de Valk, CEO at Yoast, said, “Shopify is growing fast. It makes sense to build an app and profit from the growth of that specific platform.”
de Valk also cited risk-diversification as a motivator for Yoast’s Shopify app, explaining that the company’s growth up until now has been highly dependent on WordPress.
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About The Author
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
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My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
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