The Recent Google Update – Potential Problems and Solutions

Every other week there’s an (unconfirmed) Google update that is widely discussed around SEO forums and communities.

What do you do when you hear about a potential Google algorithm update?

Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst discuss Google’s update and how to react to yet another one:

Question: What do you do when there’s another Google algorithm?

The short answer is: Nothing special.

There’s no point in going crazy about Google updates these days for two main reason:

  • There’s something happening every week, if not day. It is impossible to keep up. It is smarter to use these efforts and resources elsewhere.
  • At the end of the day, what’s the point in knowing when there’s an update because there’s no longer one clear fix to any of those.

Google is making changes every day.

Gone are the days when you were able to identify a type of Google update by looking at the day when you have been impacted. If it were Panda, there was something wrong with your content. If your site’s traffic declined on the day of one of Penguin updates, the problem was links.

These days it is all fuzzy.

First of all, for most updates you will not see a drastic change in traffic or rankings these days. It is a slow decline that happens over months.

If your traffic dropped considerably within a day, it is unlikely an update that caused the drop.

Google’s core updates cause a slow loss of rankings which is very hard (if not impossible to pinpoint it to one day).

And likewise it is impossible to identify one single thing to fix.

You have to look at everything.

What’s the user experience? Does your content serve a user intent? How are your backlinks?

It is the same process that works whether you were impacted by an update (or you think you were) or if you just want to hire an SEO agency to grow your organic traffic.

You have to apply all your knowledge about all past updates to every site and improve all aspects of SEO.

So whether your site was affected by Google or not, a consistent and comprehensive SEO strategy is what you need to do.

The post The Recent Google Update – Potential Problems and Solutions appeared first on Internet Marketing Ninjas Blog.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019