There’s a lot that can go wrong on a website, and every site is going to have some issues to fix.
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found.
What you prioritize to fix will be determined by the scale of the issues and which ones you think will have the most impact for your site.
We have a default prioritization for issues in Site Audit, but you can edit the priority by going to “Issue settings” at the top right of the Site Audit dashboard. I’ll warn you now that changing the issue prioritization will impact your Health Score!
In fact, you can fully customize the issues. You can edit existing issues, create new issues, change the priority of issues, or turn off ones that don’t matter to you.
Prioritizing fixes or even determining if you should fix some issues is one of the hardest parts of technical SEO. It gets even more complicated when you have to weigh fixing technical issues along with things like creating content or links.
Sometimes, the best course of action is to do nothing because the costs outweigh the benefits.
I don’t want to make assumptions about your sites in this study, but I have listed some of the projects I would prioritize in our beginner’s guide to technical SEO. We also have guides on doing a technical audit and fixing technical SEO issues to give you more ideas.
The way I usually prioritize issues is by the impact I believe they will have and the effort that I (or my dev team) believe it will take to fix them. This makes for a nice visual for presentations and helps you see which fixes will have the most impact with the least effort.
Final thoughts
A huge thanks and shoutout to my colleague, Oleksiy Golvoko, for helping me gather this data! It was interesting to see the issues at a scale that has never been done before.
In case you missed the other two links to it, here is a sheet with the rest of the issues.
If you have any questions, message me on Twitter.
