The Only 2 Free SEO Audit Tools You Need

1-gsc-welcome-screen The Only 2 Free SEO Audit Tools You Need

An SEO audit is where you find opportunities to improve a site’s search performance.

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more.

This is something Google Search Console and . You may find other reports helpful too, such as reports made for images, localization issues, or a special cluster report showing sets of pages with duplicate content. What’s more, you can create your own reports with four Site Audit tools: 

  • Page Explorer
  • Link Explorer
  • Internal Link Opportunities 
  • Structure Explorer

Once you’re done with fixing issues reported in Site Audit, you can schedule regular site crawls. 

15-crawl-scheduling-awt The Only 2 Free SEO Audit Tools You Need

AWT will email you when the crawl is done so you can check for improvements, new issues, or just the general SEO health score. The tool will also keep a history of site crawls for three months. 

16-project-crawl-history-awt The Only 2 Free SEO Audit Tools You Need

Site Explorer (for checking keywords, traffic, and backlinks)

Unlike GSC, AWT has no limits on the number of reported organic keywords and backlinks. 

With the Organic keywords report, you can see keywords where you already rank. And based on provided SEO metrics—e.g., position, Keyword Difficulty (KD), volume—you can identify content that could need an update or an opportunity to take over a featured snippet

17-organic-keywords-report-awt The Only 2 Free SEO Audit Tools You Need
To see low-hanging featured snippet opportunities, you can use these filters in the Organic keywords report.

With the Backlinks report, you can see all backlinks pointing from specific pages (GSC shows just domains) to your website. The data comes with some handy SEO metrics, such as Domain Rating (DR) and organic traffic to the page. (You can also sort and filter through those metrics.) 

18-backlinks-report-awt The Only 2 Free SEO Audit Tools You Need

Some other things you can do with AWT for your audit:

  • See how fast you’re acquiring backlinks and keywords 
  • Assess the quality of your backlinks 
  • See which pages have a chance of moving from the second to the first SERP
  • Discover traffic drops that coincided with Google’s core updates 
  • Look past GSC’s 16-month organic traffic limit 
  • Spot negative SEO attacks (through spammy anchors or sudden spikes in referring domains)
  • Use SEO data to evaluate your website’s worth

Final thoughts 

SEO audits can be overwhelming, so it’s good to start with a game plan. We recommend our SEO audit checklist, where we’ve pinpointed 14 places you should look for impactful SEO issues. You will be able to do 13 of the 14 points with just GSC and AWT

Feel free to play around with both tools and come up with your own game plan. You can learn more about the tools in the following: 

Got questions? Ping me on Twitter


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019